CULTURE JAM THE UNCOOLING OF AMERICA PDF

He's organized such provocative events as "Buy Nothing Day" and "TV Turnoff Week" to call attention to and protest our overarching consumer culture, the incredible pressure marketing puts on our minds, and the stresses consumerism exerts on the planet. He wrote Culture Jam to organize resistance against consumerism by "uncooling" brand names with a subversive "re-branding" program, organizing resistance against the all-pervading corporate and consumer cultures. It's extremely ambitious, but Lasn is not a small thinker, and it's hard to argue with his assertion that advertising is a preeminent social force or his bald statement that Americans buy too many things. His arguments aren't just emotionally compelling when they aren't scary but effectively reasoned and documented. Just as importantly, Lasn avoids the yawning pit of boring sociopolitical polemic by acknowledging that what he's proposing is not just radical but uncomfortable; he's not afraid to come off as a human being when, for instance, he acknowledges that he hates America's automobile-centric culture but loves his car.

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He's organized such provocative events as "Buy Nothing Day" and "TV Turnoff Week" to call attention to and protest our overarching consumer culture, the incredible pressure marketing puts on our minds, and the stresses consumerism exerts on the planet. He wrote Culture Jam to organize resistance against consumerism by "uncooling" brand names with a subversive "re-branding" program, organizing resistance against the all-pervading corporate and consumer cultures.

It's extremely ambitious, but Lasn is not a small thinker, and it's hard to argue with his assertion that advertising is a preeminent social force or his bald statement that Americans buy too many things.

His arguments aren't just emotionally compelling when they aren't scary but effectively reasoned and documented. Just as importantly, Lasn avoids the yawning pit of boring sociopolitical polemic by acknowledging that what he's proposing is not just radical but uncomfortable; he's not afraid to come off as a human being when, for instance, he acknowledges that he hates America's automobile-centric culture but loves his car. He gets into some prickly territory when he roundly condemns all capitalism and demands access to all airwaves, but Culture Jam isn't indefensible or, worse yet, preachy—and, agree or not, it doesn't damage his core message.

That message is delivered with such sincerity, exuberance, good humor, and hope that it's a wonder Rupert Murdoch allowed it to be published. The A. Reviews Book Review. Read on. Subscribe To Our Newsletter. Now you can get the top stories from The A. Club delivered to your inbox. John Krewson. Filed to: Books. Books Book Review. Share This Story. Get our newsletter Subscribe.

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Culture jam : the uncooling of America

America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers". The founder of Adbusters magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "dermarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age. A powerful manifesto by a leading media activist, Culture Jam lays the foundations for the most significant social movement of the early twenty-first century -- a movement that can change the world and the way we think and live. An all right description of the process of culture jamming, but the author goes a bit too far in disdaining culture, refusing to give any merit to those things that might be worthwhile in western culture. An eloquent manifesto of anti-commercialism worthy of predecessors like Thoreau and Huxley.

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Culture Jam: The Uncooling of America

With a courageous and compelling voice, Lasn shows how it is only by "uncooling" or neutralizing the symbols of culture -- brand names, products, celebrities, fashions, and entertainments -- that we can restore authentic life in our country, change the way information flows, and build a new world with a noncommercial heart and soul. An eloquent manifesto of anti-commercialism worthy of predecessors like Thoreau and Huxley. Culture Jam : The Uncooling of America. Kalle Lasn. In this pioneering work of social criticism, Kalle Lasn, the publisher of Adbusters magazine, lays the foundation for the most significant social movement of the next 20 years. Culture jammers are a global network of media activists waging a protracted war against the mass media and against the consumerism that is overtaking America and the world. In Culture Jam, Lasn assesses the current situation, discusses whether spontaneity and individuality can be restored, explores, possibilities for renewal, and offers a glimpse of what could happen if citizens band together to fight.

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