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Franklin Lyle "Frank" Bettger — was a self-help author and the father of longtime actor Lyle Bettger. He played Major League Baseball with the St.
Louis Cardinals in under the name Frank Betcher. While there, he was demoted. Disappointed, he asked the manager why he was demoted. The manager responded that he lacked enthusiasm.
Bettger told the manager: "I'm just trying to hide my nervousness. That's not working. Louis, until his baseball career was cut short by an arm injury. After his brief baseball career, Bettger returned to his native Philadelphia, where he started collecting accounts for a furniture store on a bike. During a moment of reflection, he remembered what his baseball manager told him about his lack of enthusiasm.
So he made a commitment to himself to start acting enthusiastically in his insurance presentations. He also met a successful salesman and took his advice to read the Autobiography of Benjamin Franklin. A light went on in his mind when he realized that Franklin's Socratic method of asking "key" questions might work with selling policies. He tried it, it worked, and Bettger began to perfect his technique with great enthusiasm.
After succeeding in life insurance sales and becoming Top Salesman for 20 years with Fidelity Mutual, he met Dale Carnegie. Bettger also gave a series of lectures to Jaycees organizations nationwide with Dale Carnegie.
The book focused on his life and lessons he learned during his short baseball career, and reflected how those lessons learned at an early age helped mold him into the success he became. Bettger held insurance policies that would have benefited his wife after he died, but he lived into his 90s.
Consequently, he and his wife outlived their assets. Members of the National Speakers Association contributed to help the couple meet their financial needs.
Bettger repaid the money from insurance proceeds. The mission of the PSBF is to help other members who may be indigent, face catastrophic health emergencies or losses, or outlive their assets. In the Mad Men season 6 episode, "A Tale of Two Cities", enthusiastic account man Bob Benson is shown listening to a recording of Bettger's first book and later taking actions that earn him increased responsibilities. From Wikipedia, the free encyclopedia.
Born: February 15, Philadelphia, Pennsylvania , U. Batted: Both. Louis Cardinals.
Franklin Lyle Frank Bettger was a salesman and self-help author. He was the father of longtime actor Lyle Bettger. He played Major League baseball with the St. Louis Cardinals in under the name Frank Betcher. After his brief baseball career, Bettger returned to his native Philadelphia, where he started collecting accounts for a furniture store on a bike. He then started selling insurance, but was not successful and considered quitting after 10 months.
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